SEO - the key here is Research.
Why? Because, many websites are created during the web-monkey era. Now that many started to believe Web as a medium, the urge to be seen on the search engines becomes a matter.
Prior to taking on the SEO steps, you need to consider architectural issues that might be affecting your web site.
Visibility = search engine bots + human eyes
Search Engines (algorithms), Collaboration, User behavior, Information retrieval, Preferences & Studies.
Sustainable Organic Search Results
Today's effort in staying on top of the Organic search-result pages includes;
. Vertical search engines relevancy
. Social Media activities
. Organic search result principles
Organic Search = SEO + Social Networking + Mobile Marketing
Why? Because, the communication methods have
evolved into the social networking and its platforms.
SEM - the key, increasing the visibility
It is a form of promoting website by increasing its visibility in search
result pages using paid placement, contextual advertising, and paid inclusion.
SM - Search Marketing
SEO | Pay per click advertising | Paid inclusion |
Search analytics | Mobile advertising