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CRM

Customer Relationship Management

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CRM = communication + information management + relationship

Spans multiple departments


The differences between CRM and E-CRM


MAIN GOAL: CRM's main goal is relationship marketing. It centres on communication and the management of information.

SMEs: SME owner-managers are often too occupied "firefighting". There are too many short-term issues to be dealt with before thinking of long-term plans. Our job is to improve your I.S shortcomings.

E-CRM
E-CRM = eBusiness + crm
It facilitates new market entry and internationalisation.

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