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SM = SEO + SEM

Search Marketing

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SEO - the key here is Research.


Not just research, but a thorough research.

Why? Because, many websites are created during the web-monkey era. Now that many started to believe Web as a medium, the urge to be seen on the search engines becomes a matter.


Prior to taking on the SEO steps, you need to consider architectural issues that might be affecting your web site.


Visibility = search engine bots + human eyes


What Research?
Search Engines (algorithms), Collaboration, User behavior, Information retrieval, Preferences & Studies.

Sustainable Organic Search Results


Today's effort in staying on top of the Organic search-result pages includes;
. Vertical search engines relevancy
. Social Media activities
. Organic search result principles

Organic Search = SEO + Social Networking + Mobile Marketing


Why? Because, the communication methods have
evolved into the social networking and its platforms.


SEM - the key, increasing the visibility


It is a form of promoting website by increasing its visibility in search
result pages using paid placement, contextual advertising, and paid inclusion.


SM - Search Marketing


SEO | Pay per click advertising | Paid inclusion |
Search analytics | Mobile advertising

The norm: Content is the key, so making it relevant for the bots is crucial. To be found by the 'googling' army, either revamping the current website or going through the tedious optimization process is a norm.

Internet Marketing: Once your business is visible, the next step is the Internet Marketing. It includes, display advertising, e-mail marketing, email marketing software, interactive advertising, social media optimization, web analytics, and cost per impression.

Affiliate Marketing: When your business is actively marketing on the Internet, you would normally take on these initiatives: cost per action; contextual advertising; and revenue sharing as your mix of Business Development.

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