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M-Commerce

Mobile Commerce

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Doing Business through Mobile Apps

Mobile Application Development


Ability to purchase insurance services, mobile banking, movie tickets, books, consumer goods, holiday packages as well as bus and train tickets from mobile communication devices such as SmartPhones, Tablets, Notebooks, Android devices, Apple devices, BlackBerry devices, and Miscrosoft devices.

Mobile commerce = mobile payments + mobile advertising


Mobile Search Behavior on different platforms: desktop, phablet, mobile, and tablet

. Mobile Search: addressing queries that support cross device search tasks
. Mobile Devices: not just smart phones, but also for the phablets, e-readers and netbooks


2016 Digital Trends and Challenges

. Top trends and challenges marketers face this year - by EConsultancy


2014 Mobile Wallet: M-Commerce

. Consumer Willing and Unwilling - by Javelin Strategy & Research.


2012 Emerging Issues: M-Commerce

. Top 10 Consumer Mobile Applications for 2012 - by Gartner Inc.


2010 Emerging Issues: M-Commerce

. Mobile Educational Webcast - March 15, 2010 by Google Inc.


apps image recognition software NexusOne_by_Google

Make your service/product available: Around 20% of Facebook’s online users now access the service via mobile each month. Facebook is expanding into m-payments via partnerships.

Most popular usage: Comparing prices from one retailer to another while shopping in the store.

Image-recognition software - triggers an algorithm to recognize the product in a database. The software then pulls up user reviews from an online store onto the handset's screen almost instantly to help shoppers decide whether to buy or pass.

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