Image appropriate - Message appropriate design
Much like the clothing you put on. The appropriate message and image attires are part of your credibility. That similar analogy applies when designing your website.
VISIBILITY | CONSISTENCY | ADAPTABILITY
Foundation with change-capability
Dressing appropriately means changing clothes to the outfit that
will goes well with the occasion... Likewise, your website foundation
includes change-capability; the ability to provide activity-appropriate
information and representation.
We all know that a brand is the sum of all conversations and is no longer
completely controlled by the company. By analyzing social media,
you can score a brandís overall user sentiment, determine which words
are commonly associated with it, understand which competitors rank
closest in buzz or online mentions, uncover brand advocates,
and rank which social media channels contain the most